Fernanda Rojtenberg: Marketing in Sports Tech
Today we’re snacking with Fernanda Rojtenberg – the Chief Marketing Officer (CMO) at Colosseum Sport.
Fernanda has vast experiences in content creation, campaigns, and digital marketing with years of a solid background in the sports and fashion industries.
Colosseum is an innovation group based in Tel Aviv that provides technology, tools, and exposure to help grow the sports technology ecosystem in Israel and worldwide.
We talked about marketing as a strategy in sports and tech, how it is different from other industries (particularly fashion), the local and global strategy for Colosseum, and so much more.
Come snack with us!
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