Andres Cardenas: Building Brands in Sports Media
Today's Halftime Snack features Andres Cardenas.
Andres is the CMO of Minute Media – one of the leading media and technology-focused platforms in sports. Minute Media is the mastermind behind publications like The Players' Tribune, 90min, and FanSided.
Andres is responsible for all marketing functions across Minute Media's portfolio, the production of branded content, athlete marketing, and so much more.
Our conversation featured discussions around the difference between the media and the clickbait industries, the challenges and mindset of an experienced CMO in sports, best practices in marketing and branding, the future of media, and so much more.
Come snack with us!
Check out the transcript of this conversation here.
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