Cathy Long: Fan Relationships and Engagement at the Premier League
Today's episode features Cathy Long, who worked for over 15 years in the Premier League on fan campaigns, media, partnerships, policy, and diversity.
Cathy became an independent consultant for clients like Tottenham, Liverpool, Watford, and Swansea FC.
She has also collaborated with multiple organizations like Kick It Out, the FSA, and Women in Sport to promote equality, diversity, and supporter empowerment.
Cathy founded Aposto – a digital platform that provides services and tech products for sports venues and organizations.
In this episode, you'll learn what it's like to work at a sports league from Cathy's experiences in the PL and with the clubs. You'll also hear best practices on working (and understanding) with fans, fan empowerment, diversity, and inclusion. Finally, we discussed how Aposto enables new solutions for sports venues and organizations.
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