Dan Healy: Decoding Fan Engagement
Dan Healy is a serial entrepreneur who builds solutions with technology for diverse industries, including sports.
Dan's the Co-Founder and CEO of PickUp – an incentivized fan engagement platform that lies at the intersection of sports media and betting.
PickUp transforms content into interactive experiences that deliver insights and revelations about their partner's businesses. Its mission is to validate the fans' opinions and, in the process, make sports content more fun.
During the episode, we discussed the value of fans' opinion & how it plays a key role in Pickup's formula for engagement. We also learn about what it means (from an operational view) for PickUp to partner with relevant brands in sports like NASCAR, FloSports, and Comcast. Lastly, we discover the alternative opportunities for PickUp in media, betting, and other adjacent segments in the "engagement" economy.
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