Robert Gevertz: Commercializing Sports Content

Today’s guest of the show is Robert Gevertz, a digital sports consultant from the UK.

He’s the director of First Five Yards, and he has experience from working with Sky Sports, Metro, talkSPORT and Manchester City.

His experience covers everything from sponsorships and media, to digital presence and marketing for some of the most relevant institutions in the sports industry.

In our conversation, we talked about different perspectives to commercialize sports content, moving from local to global, using the pandemic to be creative, and so much more.

Come snack with us!

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Check out the full transcript of the conversation here.

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Farzeen Ghorashy: Strategy in a Sports-Media Company