Sanjit Atwal: A Masterclass on Sports Marketing

This Halftime Snack features Sanjit Atwal — former co-founder of Squawka (one of the fastest-growing digital media & entertainment businesses in football).

Sanjit is an award-winning innovator whose background is packed with experiences in technology, sports, and marketing.

Currently, Sanjit runs Halfspace – a marketing agency with clients in sports and entertainment that uncovers the hidden signals behind your audience and delivers the engagement needed for growth.

We discussed product vs. distribution, the advertising industry, lessons from building, running, and selling Squawka, sports marketing, entrepreneurship, content, and more.

Come snack with us!

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Christopher Aumueller: Helping Athletes Build and Protect their Name, Image, and Likeness (NIL)

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Andrew Naugher: Developing Relationships between Teams and Fans