Chad Goebert: Augmented Reality (AR) in Sports & Marketing

Today's episode of the Halftime Snacks features Chad Goebert – a sports tech researcher with over 9 years of experience specializing in different areas of various athletic and recreational programs.

Chad’s research is focused on the use of immersive technologies in sports marketing, and he's looking to understand the role and value of AR as a tool to improve the fan experience.

Additionally, Chad has been a sports leadership instructor and lecture assistant for over 5 years.

In the episode, we discussed AR, its relationship with sports and marketing, the value and adoption curve of this technology, applications, trends, predictions, opportunities, and so much more!

Come snack with us!

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Andres Cardenas: Building Brands in Sports Media

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Michael Katos: The Future of Networking in Sports